SERVICE
Brand Identity, Web Design, and Motion Design.

Finn Waring is a London-based photographer focusing on high fashion and still live space. His practice aims to be not only a reflection of the past but also a bridge between old-style editorial work and future-proofed photography.

The wordmark empowers the idea of new perspectives through past references and the bridging philosophy: without the past, there can't be a future. The motion principles are based on how his work reflects what's around him and works as a portal between the past and present.
The brand is supported by a minimalist layout approach to give the photographs air to be examined independently.
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